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Are you experienced?



The Goal

Ramp up excitement around Snap-on’s position as the No. 1 professional tool brand and give customers an entirely new way to connect with the company and its products. How did we do it? We didn’t just hit the road, going coast to coast with an irresistible brand experience that includes hands-on product learning, high-tech interactive displays and family-friendly entertainment. We went further — augmenting the hands-on experience with an animated video series designed to be interruptive, engaging and informative while communicating a compelling brand/product story. Quite the experience.
MOBILE DISPLAYS

These mobile displays were created to let attendees get their hands on the latest products and to test them on actual automotive parts.

Sample Title

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THE RESULTS

Tour lauded by leadership and field sales as key connector to core customers. 2015 tour drew 17,500 attendees and 192 Franchisees over a 7-month period; 2016 projected to reach over 33,000 attendees.Aenean lacinia bibendum nulla sed consectetur. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam porta sem malesuada magna mollis euismod. Donec ullamcorper nulla non metus auctor fringilla. Aenean lacinia bibendum nulla sed consectetur. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam porta sem malesuada magna mollis euismod. Donec ullamcorper nulla non metus auctor