Inside the product showroom hauler, technicians were able to experience what select Snap-on tools were all about. Up to eight attendees could gather around a massive MultiTaction® touch-screen table and and explore digital renders, animations and videos of products using RFID-enabled takeaway cards. Lining the walls were 8 featured product displays leveraging animation and actual product to encourage hands-on trial. And in the center? A 4 ft. x 8 ft. wall display to showcase Snap-on’s power tool products and ratchet customization options.
Being in the pit crew is one thing — but getting behind the wheel is another. That’s why four NASCAR racing simulators were included on tour for young (and young-at-heart) Snap-on fans to enjoy. Our garage hauler also included a snapshot of Snap-on’s history of innovation, a responsive display to explore tool storage, diagnostic and wheel service products; and an interactive area to help techs envision the garage of their dreams.
How do you show off products that are too large and heavy to fit on a mobile tour? You create an almost life-size version of them with CGI. A 90-inch monitor with touchscreen panel brought products to life with engaging and informative animations.
Any automotive tech will tell you it’s not just how the tool looks or feels — it’s how it performs. That’s why we brought along four mobile demo stations to allow attendees to put the newest Snap-on tools to the test on actual auto parts and engines. And yes, every demo station was crafted atop a modified Snap-on Roll Cab to allow for flexible setup and storage throughout the tour.